A pink-haired Newcastle care worker who's "not necessarily what you'd expect" is urging others to take a job in care as part of a regional campaign to address the workforce crisis in social care.
According to the industry body Skills for Care, there were more than 7,500 vacancies in the sector as of last November. Now across the 12 North East local authorities from Teesside to the Scottish border, a new Made with Care North East campaign is hoping to encourage people to take up much-needed posts.
As part of this, Gateshead woman Michelle Brumwell - who has worked for Newcastle City Council for more than thirty years in care - has spoken out about why she loves her job. Michelle also told ChronicleLive how she felt the public might not realise the opportunities that are available.