You already know where the Euro 2028 final will be played. You don’t know know because it hasn’t been announced yet. But when I tell you that the UK and Ireland are hosting the tournament, and when I show you the list of 10 allocated venues, then you already know.
Wembley is the biggest stadium in the best-connected city of the largest host nation. It is the greatest revenue generator. It is the sort of stadium that assumes it will host a final, the sort that thinks other venues wouldn’t want all that pressure and attention anyway.
