A Cardiff start-up firm is experiencing soaring demand for its cup holder product aimed at the music festival market.
Don Hardware has to date sold 5,000 cup holders online via Ebay, Amazon and via its own website, as well as directly to festival organisers and festival traders. It said it is on target to triple sales to 15,000 by the end of this year.
The Don Hardware branded lanyard allows users to carry their drinks hands free. As part of its expansion strategy the company, which also sells other festival related merchandise such as hats, cups and steel tumblers, is exploring new markets such as sporting events, food festivals and holiday parks.
