Have you heard of the unexpected red theory? For the uninitiated, this TikTok-coined term is a short way of explaining the zest and attitude that a surprise pop of red can add to a room. Think red candles, red pillows, red flowers ... adding just a touch of cherry red is said to completely elevate a room's design scheme, according to the social media theorists behind the supposition. Not even halfway through the year, it's already one of the biggest color trends.
And experts do really think this school of thought carries water. 'Red is bold yet classic and surprisingly versatile as it goes with everything in small doses,' says Eddie Maestri of Maestri Studio. 'It adds drama and energy to a space. The secret to making it work? Definitely a light touch. Too much of it can be overwhelming.'
