Cardi B is launching her own line of hair-care products.
The chart-topping rapper has taken her time to ensure that her hair is "looking healthy again after years of damage" and she's now ready to share her "journey" with her fans, by launching her Grow-Good Beauty line.
Speaking to WWD, Cardi shared: "I made Grow-Good because I really put the work in on my hair.
"I was doing my own masks in my kitchen, using what I already knew from my family’s recipes and what I learned from my own research. I really took my time to get my hair looking healthy again after years of damage. And guess what? It worked. Now I wanna share my hair journey with everybody."
Cardi, 33, has joined forces with Revolve Group to launch the new line, with the products taking inspiration from her Dominican roots.
Revolve cofounder Michael Mente said: "She is extremely, extremely knowledgeable. She’s been very, very hands-on and in the details of every single product, using every product and approving every ingredient."
Cardi also announced the launch of her new line on social media.
The music star wrote on Instagram: "Ready for my hair care line… Let’s GROW GOOD together! [heart emoji] omggggg my dreams are coming true guyssss!! (sic)"
Meanwhile, Cardi previously claimed that she was "born" with a relentless work ethic.
She told PAPER Magazine: "You really have to be born with it, because you could be in a household where you see both your parents or a parent, or you see a single mother working their a** off, and yet you still wouldn't have that drive.
"You could grow up in poverty, or you could grow up in a very wealthy family; if you don't have it in you, you just don't have it in you. It's almost like you have to hope that your kids have that work ethic in them, and I just pray that they do.
"It's gonna be a lot of prayers, because it's for them. I don't want one of them to feel they're behind their siblings. You just got to work and not think too much … just get out there and get in the paint and do it.
"Procrastination is what kills you."
