Car registrations would be printed on food packaging from McDonald's drive through restaurants in a plan that has been looked at in Wales to deter littering, a council waste chief said. Chris Howell, Swansea Council's head of waste, parks and cleansing, said he felt the idea had merit but that there were drawbacks.
Mr Howell told a climate change corporate delivery committee meeting: "The Welsh Government has explored with McDonald's, or their franchises, whether or not they could print number plates of cars collecting takeaways from their drive throughs with a view that that would discourage people from discarding their materials (litter)."
Mr Howell said there was an issue about which fast-food companies would "go first" with such an initiative. He said: "If McDonald's do it, then people will just go to Burger King instead of McDonald's, because nobody wants to have their private details printed on that packaging." He added: "I think it's a really good idea but at the minute it's fraught with some difficulties." You can read more stories about Swansea here.
