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The Guardian - AU

National

Daisy Dumas

Car companies spending up on ads for SUVs despite Australia’s new fuel efficiency standards

Australia Fuel Efficiency SUV Comms Declare

a Ford Ranger on display — Advertising expenditure by carmakers on the large, highly polluting SUVs leapt by 29% between 2022 and 2023. The Ford Ranger (pictured) is Australia’s top-selling car. Photograph: Bloomberg/Getty Images

Carmakers continue to aggressively market SUVs and 4x4s to Australians even as the government rolls out new fuel efficiency standards.

Advertising expenditure on the large, highly polluting vehicles leapt by 29% between 2022 and 2023 – and 59% since 2010 – undermining the environmental benefits of rising electric car use and countering new vehicle efficiency standards, according to climate advocacy group Comms Declare.

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