Twenty years ago, Ford CEO Alan Mulally revitalized the company in part through his "One Ford" strategy. It saw the Blue Oval doubling down on its global ambitions while reducing the number of disparate vehicles for different markets. It seemed like the natural course for what was then a hyper-globalized world, rooted in the hope that consumers everywhere wanted similar things. But that's not the world we live in anymore, and Ford's current CEO knows it.
