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The Guardian - UK
The Guardian - UK
Business
Shane Hickey

Car buying: choosing a trendy paint colour can have hidden costs

A red Audi Q3
The Audi Q3 comes in white as standard, but a ‘progressive red’ paint job will set a buyer back an extra £575. Photograph: ZarkePix/Alamy

Black means safety, blue is calming and red equals strength – the colour you pick for your new car is supposed to be a reflection of who you are. But it could cost you more than you expect.

UK “75” number plates are being rolled out from Monday and “new reg day” is traditionally a busy time for car dealers. Depending on the make and model you are buying, picking a blue paint job rather than red or a matt instead of a metallic finish could add thousands to the cost of a new vehicle.

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