A 1947 Fortune article famously dubbed construction “the industry capitalism forgot,” highlighting its enduring reluctance to embrace the latest trends. But this isn’t mere reluctance—it's a profound recognition that human expertise is what propelled our industry forward in the past and is needed today more than ever.
The construction landscape is at a crossroads, grappling with significant challenges in cost and efficiency. For instance, while the Empire State Building was famously built in just one year and 45 days, recent projects like New York’s East Side Access Project and San Francisco’s Salesforce Tower have taken years, if not decades, to complete. This reflects accumulating red tape, NIMBYism, and the increased complexity of building these structures.
