If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some strong opinions alongside it, and bank Capital One is no stranger, becoming the latest victim of scathing branding backlash.
Debuting a new app icon, Capital One's controversial new logo tweak didn't go unnoticed by eagle-eyed users. Soon the redesign sparked a frenzy of backlash, receiving a host of logo design comparisons from commercial airlines to Star Trek. While it's high praise to be compared to one of sci-fi's best logos of all time, I'm not convinced it was the aesthetic intention for a clean-cut banking brand like Capital One.
