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Fortune
Fortune
Emma Hinchliffe, Kinsey Crowley

Canva CEO Melanie Perkins enters the A.I. race her own way

Portrait of Canva CEO Melanie Perkins sitting on couch. (Credit: Courtesy of Canva)

Good morning, Broadsheet readers! The FTC is imposing rules to make it easier for consumers to cancel subscriptions, Shari Redstone is taking a different strategy to selling BET, and Canva CEO Melanie Perkins enters the A.I. race her own way. Have a restful weekend.

- Like magic. Melanie Perkins has always operated on her own timeline. She founded Canva, the $26-billion visual communications company, with a decade-long vision to challenge every element of digital publishing. So as tech companies recently started debuting new A.I. tools like OpenAI’s ChatGPT and Microsoft’s Bing Chat, she paid close attention—but was not in any rush.

Yesterday, Canva introduced its own A.I. tools, a suite of features that let the 120 million users of its design products add A.I.-generated elements to what they create. Users who are building presentations, creating social media content, or writing documents can ask Canva to take the first stab at drafting that content. For example, given a prompt like “styling proposal from interior decorator,” Canva's A.I. will spit out a detailed interior decorating presentation. The tool, while not perfect, is supposed to give users a head start.

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