Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Vuk Zdinjak

Canopy Growth's 'Just Hits Different' Beverage Campaign, BioSteel Appoints Bruce Jacobson As President

Canopy Growth Corporation (NASDAQ:CGC) (TSX:WEED) is expanding its cannabis beverage portfolio, and launching its new Just Hits Different brand campaign.

The campaign features an interactive and educational flavor sampling program. Consumers can visit one of more than 1,400 Canadian cannabis retail locations to try a non-active flavor sample of products like Tweed Fizz Mango, Tweed Iced Tea Lemon, Deep Space Limon Splashdown, and Quatreau Passionfruit & Guava. The pop-up sampling events give consumers an opportunity to learn about the products, engage with brand ambassadors, and experience the flavors before adding them to their shopping cart.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.