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Digital Camera World

Kim Bunermann

Canon's budget telephoto lens tops Japan's sales charts – but this third-party standard zoom is the bigger success story

Canon Sigma Japan James Artaius Kitamura Sony Fujifilm

Sigma 18-50mm f/2.8 DC DN | C Canon RF lens against a grey, gradient background.

A compact and affordable telephoto lens for Canon EOS R-series cameras is the new number one best-selling lens in Japan, according to major retailer Kitamura.

While the Canon RF 100-400mm f/5.6-8 IS USM claims the top spot, a third-party 18-50mm standard zoom makes a trio of appearances in the top 10 across different mounts, making it one of the chart's standout performers.

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