
In a striking display of brand dominance, Sony has claimed seven out of the top ten positions in Kitamura Camera's July 2025 interchangeable lens camera sales ranking. Canon doesn't appear at all, and Nikon and Fujifilm fill the remaining slots.
The data, sourced from Kitamura Camera – a major Japanese retail chain, and a trusted name in the photography scene since 1934, with a flagship even-story store in Tokyo. Kitamura's clientele seems to lean more heavily toward Sony and Nikon – let's take a look at the list.