Canon is still the biggest player in digital cameras by some margin - but its lead is slowly eroding. Last year, Canon enjoyed 46.5% of global sales, compared to 27.9% for Sony. That's according to the annual Inspection World Share data report from Nikkei Shimbun, a Japanese daily business paper that publishes annual market shares for key products.
The latest figures show that Canon sells 66% more cameras than its closest rival, but Sony is creeping up. Canon's market share remains exactly the same as last year (46.5%), but Sony's has increased from 26.1% up its current 27.9% share (a 7% growth in sales).
