Canon is encouraging photographers to embrace AI with open arms, as it will enable them to spend more time on the creative aspect and less time editing, retouching and even shooting. AI is transforming the photography landscape like never before, with powerful software advancements and in-camera features that aid the image-taking process, so to be in fear of it is to be left behind.
Just a few years ago, professional photographers were spending more time on post-production editing than the actual photoshoot itself – myself included. After a shoot, I would spend hours in front of a computer screen meticulously perfecting every aspect of an image, from removing objects to painting in highlights and shadows, smoothing skin to perfecting the colors. Now a lot of these time-consuming processes can be achieved with a click of a button, thanks to AI.
