As part of the launch of the EOS R5 Mark II, Canon Europe has teamed up with social media agency Formidable, and come up with a novel and entertaining idea to show off the new camera’s skills.
For the multi-platform social campaign across Canon’s YouTube, TikTok, Instagram, and web, the brand came up with a challenge: to see if director and hybrid creator Anthony Rubinstein to shoot and edit a full-length music video, and stills, in less than 48 hours, only using the EOS R5 Mark II.
