Canon is celebrating the 10-year milestone of its Miraisha program, which creates job opportunities in Africa by providing workshops for photographers, videographers, filmmakers, and print business owners.
Aligning with Canon’s brand philosophy of Kyosei, which means living and working together for the common good, the name ‘Miraisha’ is a fusion of Japanese and Swahili: Mirai, meaning ‘future’ in Japanese, and Maisha meaning ‘livelihood’ in Swahili.
