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Digital Camera World
Digital Camera World
Kim Bunermann

Canon aims to offer "100 RF lenses in the medium term" – and it's a realistic goal

Canon Sony James Artaius Sigma Nikon Tamron
Canon RF lenses.
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Best Canon RF lenses
Best Canon portrait lenses
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Best Canon superzoom lenses
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Canon has quietly set a goal: expanding its RF mount lineup to 100 native lenses in the medium term. For the wider industry, it raises the question: can Canon's tightly controlled, first-party lens strategy rival – or even surpass – the open, third ecosystem of Sony and Nikon?

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