“If you wake early enough, you might be able to catch Michelangelo’s David before you leave,” says Darryl, who’s in charge of Ostello Bello, a hostel I’m staying at in Florence.
I doubt it, Darryl. I leave for home in a few hours, and there are enough David replicas all around this lovely city. Plus, Cannes Lions this year has been all about the Davids. The independent creative agencies. Not that the networks didn’t perform well — in fact, India’s highest tally and our only Grand Prix came from network agencies. It’s just that independents did unexpectedly and exceedingly better than they used to.
