Motif Labs has added a dedicated production line for infused pre-roll products. Available to licensed producers and 3rd party brands across Canada, infused pre-rolls are a popular and growing subsegment of the overall cannabis industry, involving the addition of cannabis-based concentrates into an existing cannabis joint or blunt.
According to Motif Labs market research, pre-rolled cannabis joints and blunts are approximately 17-20% of the overall Canadian market (over $100M a year in Ontario alone, in 2020/2021). Within this popular, and growing segment of the market, infused pre-rolls are quickly becoming a popular request from consumers and retailers alike. Headset, a US-based data, and market intelligence firm recently reported that seven of the top ten pre-rolls in California are infused with concentrates, and across multiple states, between 30-50% of all pre-rolls sold were infused. This subsegment is only just gaining traction in Canada, with the first infused pre-rolls hitting store shelves late in 2021 but is expected to follow a similar growth trajectory and command a significant overall market share in the years ahead.
