Cann, a queer-founded, leading cannabis-infused beverage company, announced its 2022 Pride campaign in collaboration with Weedmaps (NASDAQ:MAPS), an online cannabis market. The campaign celebrates the LGBTQ+ community with the launch of its first-ever original song and music video – “Taste So Good,” a rallying cry and anthem for a movement focused on radical inclusivity.
The song and video feature an all-star diverse cast, including Gus Kenworthy, Sarah Michelle Gellar, Hayley Kiyoko, Vincint, and LGBTQ+ ally and co-founder of cannabis consumption lounge Fantom Flower, Patricia Arquette. They are joined by top drag performers from season 14 of RuPaul’s Drag Race: Kornbread, Kerri Colby, Jorgeous, as well as newly crowned winner, Willow Pill. Grammy award-winning singer-songwriter-producer MNEK is also a featured vocalist on the song.
