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The Independent UK
The Independent UK
Shahana Yasmin

Cancer awareness campaign comparing breasts to ‘oranges’ sparks debate

An advertisement campaign aimed at raising breast cancer awareness in the Indian capital’s metro system has come under severe criticism for likening breasts to oranges and was subsequently pulled down.

The ad campaign featured an AI-generated image of several women on a bus, with one holding an orange in her hand. The text overlaid on the image read: “Check your oranges once a month.”

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