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The Canberra Times
The Canberra Times
Lucy Bladen

Canberra Health Services' $800,000 rebrand slammed as 'PR spin'

Canberra Health Services chief executive Dave Peffer. The organisation has just entered into an $800,000 rebranding contract. Picture by Sitthixay Ditthavong

Canberra Health Services has defended an $800,000 contract for its rebranding, a spokesman saying it will help the organisation to attract the best health staff.

The two-year contract with a Melbourne-based company includes new branding, the development of communication guides and an "employee valuation proposition" to "define who we are [and] what we stand for".

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