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The Conversation
Environment
Patrick Parenteau, Professor of Law Emeritus, Vermont Law & Graduate School

Can you trust companies that say their plastic products are recyclable? US regulators may crack down on deceptive claims

Keurig, maker of K-Cup single-use coffee pods, was recently fined for claiming the pods were recyclable. Dixie D. Vereen/For The Washington Post, via Getty Images

Plastic is a fast-growing segment of U.S. municipal solid waste, and most of it ends up in the environment. Just 9% of plastic collected in municipal solid waste was recycled as of 2018, the most recent year for which national data is available. The rest was burned in waste-to-energy plants or buried in landfills.

Manufacturers assert that better recycling is the optimal way to reduce plastic pollution. But critics argue that the industry often exaggerates how readily items can actually be recycled. In September 2024, beverage company Keurig Dr Pepper was fined US$1.5 million for inaccurately claiming that its K-Cup coffee pods were recyclable after two large recycling companies said they could not process the cups. California is suing ExxonMobil, accusing the company of falsely promoting plastic products as recyclable.

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