You're seeing a concert and grabbing a beer in a red plastic cup, or maybe checking out a baseball game and buying a soda in a cup you'll toss before you leave the stadium. This example of single use food and beverage serveware is as common as they come. And the sight of overflowing trash cans after an event, spilling over with plastic waste that was only used for hours or even minutes is all too familiar.
But how else would it work? Drinking a beer or soda at an event is half of the fun of being there, and it's not practical to ask people to BYO reusable cups to something like a sporting event; not many people would agree to it. It's not what we're accustomed to, and it's a big shift to put squarely on consumers.
