
If 2023 was the year of shock and 2024 was the year of experimentation, 2025 marks the moment the corporate world finally accepted that artificial intelligence is not just a novelty—it is the new infrastructure of work. According to Justina Nixon-Saintil, IBM’s Vice President of Corporate Social Responsibility and Chief Impact Officer, the conversation has fundamentally shifted from fascination to urgent integration.
In a recent interview with Fortune at IBM’s gleaming new flagship office at the southeastern corner of Madison Square in New York City, Nixon-Saintil pinpointed 2025 as the specific timeframe when “the penny dropped” for global industries.