Perplexity is ramping up its efforts to challenge Google Search by introducing new Answer Modes. The feature is specially designed to improve search results for selected verticals like travel, shopping, places, images, videos, and jobs. CEO Aravind Srinivas announced it on his personal X account. With this new feature, Perplexity is trying to improve structured search results and commercial transactions on its platform, areas where Google has long dominated.
Perplexity’s new feature shows a glimpse into how the company plans to compete against Google’s ad-driven search model by delivering direct, transaction-ready answers instead of linking users to external websites.
