Going to the movies is hot again. Well, sometimes the point of going is to get out of the heat. But with Barbie and Oppenheimer still attracting audiences — and such newer releases as Teenage Mutant Ninja Turtles: Mutant Mayhem and Meg 2: The Trench selling well — the summer box office is booming. The question is whether cinemas can sustain the momentum.
The global box office hit $4.54 billion in July. According to Gower Street Analytics, it's "the single highest grossing month since before the pandemic began."
