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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Nick Rodger, The Herald (Scotland)

Can LIV Golf sustain itself without luring bigger, bolder names? Financial documents suggest it’s not likely

A recent New York Times report on confidential documents relating to a LIV Golf blueprint devised by a consultancy firm shed some intriguing light on the Saudi Arabian quest to build a profitable, robust breakaway league.

To the casual observer, the LIV business model would appear about as sustainable as the strategic thinking behind an inflatable dartboard.

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