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Benzinga
Benzinga
Entertainment
Dan Budzyn

Can Kim Kardashian Save The Beyond Meat Brand? Two Historical Comparisons Give Us The Answer

On May 24th, 2022 it was announced that Reality Star, Real Life Elle Woods and Billionaire, Kim Kardashian would be Beyond Meat’s (NASDAQ:BYND) Chief Taste Consultant. What that entails exactly is unknown.  

What is well-known, however, is Kim Kardashian herself. Like it or not, the pop culture icon is in the news daily and has a massive following. Not only that, if you’ve seen any television in the past decade, you’ll know that she has an ultra-wealthy family and gang characters in her life as well. The pairing seems to have happened relatively organically, as Kim has advocated for meat alternatives and the Beyond Meat brand specifically in the past.

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