It might not be something I mention at lot at Digital Camera World, but I love to play with Lego. I also love to lecture people about the correct plural for multiple Lego pieces (hint: it's not "Legos") – but that's not important right now.
Lego has done a brilliant job of keeping atop the building toys game, even after the patent crucial to the company's original success expired. The key has been partnerships with major brands that appeal to all ages (I'm sure I'm not the only grown man who craves a Lego Millennium Falcon... am I?)
