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Chicago Sun-Times
Chicago Sun-Times
National
Mitch Dudek

Can Illinois turn Asian carp into Chilean sea bass?

Illinois Fish
State officials hope rebranding the Asian carp will lead to more people eating the fish and more commercial fishing operations pulling them from the Illinois River. (AP file)

An Asian carp by any other name is still an Asian carp — but Illinois officials hope people will bite.

A new name for the much-maligned fish will be announced Wednesday by state officials who hope the rebrand will shed the negative image of a muddy tasting bottom-feeder and inject the truth — they’re top-feeding plankton eaters that taste quite good.

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