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Fortune
Fortune
Prarthana Prakash

Can iconic coat maker Burberry ever recover from CEO departures, a stodgy turnaround plan, and a 64% share decline in a year?

a person looking at a checked jacket at a store window (Credit: Betty Laura Zapata—Bloomberg/Getty Images)

Burberry may need a metaphorical trenchcoat to hide from the string of events that have befallen it in recent years. 

Like other luxury players, the iconic trench coat maker has experienced a slump in the sale of high-end goods. But unlike others, it also had to turn the entire company around simultaneously as it had lost its spark with shoppers and was in a financial mess. 

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