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The Guardian - UK
The Guardian - UK
Lifestyle
Anita Bhagwandas

Can hair perfume stand in for premium-price fragrances?

Illustration of a brunette lady spraying perfume on herself.
Illustration: Edith Pritchett/The Guardian Illustration: Edith Pritchett/The Guardian

The hack
Choose a hair perfume to give you the perks of your favourite perfume at a fraction of the cost.

The test
While some people see perfume almost like a body spray, to fragrance fans like me it is much more than that. And nothing smells quite as good as the original. Case in point, Aldi’s take on the classic Jo Malone Pomegranate Noir candle, that to me, smells completely different. So what can you do if you want to keep the quality of your perfume, but pay a little less? Meet hair perfume. Sales of it are up across leading retailers and it has more than 117.8m views on TikTok.

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