Scandi fashion brand H&M has never been known for technical outdoor clothing, but it's looking to change all that with its new collection of ski gear.
The high street brand launched its Move collection of activewear, including pieces such as a waterproof jacket for hiking and trail running vest two years ago and the new Ski Wear by Move collection is fully focused on the ski slopes, and beyond. While the first press shots reveal it to be predictably fashion-forward, with a minimalist aesthetic and neutral colorways, the specs suggest the brand is going after more than just those who want to look chic at apres.
