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The Guardian - UK

Business

Rob Davies

Can ex-Tesco boss Drastic Dave refresh the fortunes of drinks giant Diageo?

Diageo Dave Lewis Guinness Tesco Debra Crew Terry Smith AJ Bell Unilever

Pints of Guinness — Diageo owns a sprawling global empire taking in Guinness and whisky brands such as Johnnie Walker. Photograph: Peter Macdiarmid/Reuters

On landing a new job, nothing puts a spring in the step like knowing that news of your appointment has inflated the stock market value of your employer by more than £2bn.

Dave Lewis could be forgiven for keeping that confidence-boosting figure front of mind as he faces up to the challenge of reviving Diageo.

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