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The Guardian - US
The Guardian - US
World
Ruaridh Nicoll in Havana

Can Cuba’s tourism adapt to survive after Covid devastated the industry?

A hotel is seen at a beach in Varadero, Cuba, in March.
A hotel is seen at a beach in Varadero, Cuba, in March. Photograph: Amanda Perobelli/Reuters

Cuba’s leaders arrived on the spectacular beach at Varadero this week in an effort to restart a tourism industry whose pandemic-induced devastation was all too apparent in the swaths of empty loungers on the miles of perfect sand.

So crucial is tourism to Cuba’s economy – and therefore its stability – that President Miguel Díaz-Canel, the prime minister, Manuel Marrero Cruz, and at least seven further ministers attended the launch of FITCuba, its annual tourism fair.

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