Video consumption is at an all-time high. While this should be good news for the media and entertainment industry, the voracious demand for all content types brings major challenges to content owners and distributors. The diverse array of available consumption devices and platforms force media companies to work with a myriad of file formats, storage requirements and transport protocols, resulting in a highly fragmented media supply chain.
In addition, understanding consumer habits and pivoting business strategy quickly to attract and retain new viewers is key to remaining competitive in the streaming wars. A broken, siloed media supply chain cannot provide such audience insights, hampering efficiency.
