Whether we’re back to boho chic or donning waistcoats, the trend for Burberry’s share price has been downwards since last year, leaving the British luxury brand on the verge of being ejected from the FTSE 100.
The heritage label, known for its trenchcoats and check, listed on the stock market in 2005 and joined the FTSE 100 in 2009, but has struggled to maintain a truly global luxury status. Shares in Burberry are languishing at their lowest level since 2010 after the abrupt exit of chief executive Jonathan Akeroyd in July in the wake of two profit warnings. He had been with the brand for just over two years.
