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Fortune
Fortune
Diane Brady, Joseph Abrams

Can Brian Niccol turn Starbucks around

Brian Niccol, CEO of Chipotle photographed at Chipotle's Cultivate Center in Irvine, CA on February 27, 2023. (Credit: Maggie Shannon for Fortune)

The first thing Brian Niccol does when he wakes up at around 5:45 in the morning is make himself an Americano—an espresso topped with hot water—downing it with a cookie before he starts his morning workout, he recently told Fortune.

That was before Niccol was named chairman and CEO of Starbucks yesterday, with the sudden ouster of Laxman Narasimhan. Now, the man who turned around Chipotle Mexican Grill in his six years as its CEO has a global coffee chain to revitalize. 

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