A couple of years ago, B2B paid marketing campaigns were focused almost exclusively on Google and LinkedIn. Those two platforms are still vital and command a lot of B2B ad spend, but B2B marketers have to cover more ground these days to engage a demographic growing in importance: Gen Z.
So how can marketers shift their strategies to be inclusive of our youngest professionals? Let’s explore Gen Z’s favorite platforms and what it takes to succeed on them – and the approach you need to take to make a good impression on the internet’s most savvy and skeptical users.
