I am sitting around a table in Dyson’s London HQ, black box containing a top secret new launch in front of me. I signed an NDA prior to arriving, and the ceremony surrounding opening the black box with three representatives soberly in attendance implies to me that I am about to see something big. My mind reels. Could it be an innovative face mask? Some sort of body massage device? Something for my teeth — a toothbrush that simultaneously whitens, perhaps?
Either way, it’s going to be pretty ground shaking, I decide; Dyson did, after all, really make waves in 2016 when they launched their Supersonic™ hair dryer.
