The Indian audience is no stranger to watching films getting cut, blurred and beeped over the years. One may say we've almost grown immune to it, but that was until we were introduced to the unfiltered and unadulterated world of OTT.
Digital streaming platforms from Netflix to Amazon Prime Video, Disney+ Hotstar to Lionsgate Play and Jio Cinema, among others, have had their eyes fixed on the lucrative subscription market. According to a report by EY, India topped the list of the countries that spent the most time on Netflix with revenues expected to touch $3 billion by 2024. Jio, on the other hand, unveiled its plans last month that could widen India’s OTT market and lure more audiences into the streaming universe.
