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The Guardian - UK
The Guardian - UK
Business
Jack Simpson

Campbell’s to drop soup from company name after 102 years

Gallery employee Maddy Adeane poses with Andy Warhol's Campbell's Soup II (1969) at the Dulwich Picture Gallery in London
Andy Warhol’s screen prints in the early 1960s helped to cement Campbell’s soup in popular culture. Photograph: Luke MacGregor/Reuters

Bosses at Campbell Soup Company, whose cans feature in one of Andy Warhol’s best-known 1960s pop artworks, have announced plans to drop “soup” from its name after more than 100 years.

Its chief executive, Mark Clouse, said the decision to rename the group the Campbell’s Company was part of a shift in focus to the other snack foods and jarred sauces it sold.

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