Suntory Beverage & Food (Thailand) together with the National Blood Centre, the Thai Red Cross Society launched the "BRAND'S Young Blood 2023" campaign. Now in its 23rd year, the campaign -- organised under the "Give Blood…Give Lives" concept -- invites the new generation especially university students to give the "gift of giving" by becoming new blood donors or making blood donations once every three months.
Other activities include songwriting, singing, lip-syncing and dance contests as well as a "TikTok Challenge" to win trophies, scholarships and other prizes. With roadshows and mobile blood donation centres located at academic institutes nationwide, the campaign expects to receive 90,000 donated blood units from across the country.
