A protest group called 'The Real Bread Campaign' is waging a latest battle against 'half and half' loaves - saying legally the word wholemeal ''can only be used in a product name or marketing if all of the flour in that product is wholemeal''.
The Campaign wrote to five retailers and manufacturers and made official complaints to Bolton Metropolitan Borough Council, Buckinghamshire & Surrey County Councils, Hull City Council and London Borough of Waltham Forest.
The group says one council is now referring the complaint to the Department for Environment Food and Rural Affairs (Defra). Real Bread Campaign coordinator Chris Young said: “The law is clear on what you can and can’t name and market using the word wholemeal.
