Good afternoon. “Look, my friends, we’re not pitching you a new Netflix series,” Labour’s shadow business secretary Jonathan Reynolds said today. “We’re not putting on politics as entertainment.”
File this along with Keir Starmer’s offer of “realistic hope” and the Tories’ dark warnings of a Labour “supermajority” in your compendium of 2024’s vaulting campaign rhetoric. It’s been that sort of contest – and there is mounting evidence that voters are responding in kind. More on a mood that sits somewhere between indifference and outright hostility, plus the consolation of the greatest doorstep quote of the election so far, after the headlines.
