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The Times of India

Sport

TOI Sports Desk | TIMESOFINDIA.COM

Campa becomes official sponsor of BCCI cricket series in India: Reports

CAMPA ET BCCI Cricket India Reliance Reliance Consumer Products Economy New Delhi

NEW DELHI: Reliance Consumer Products-owned soft drink brand Campa has secured a multi-year deal with the Board of Control for Cricket in India (BCCI) to become one of the official central sponsors for all cricket series played in the country, starting this year, according to a report by The Economics Times.

This agreement effectively sidelines rivals Coca-Cola and PepsiCo for BCCI matches held in India, according to executives familiar with the matter.

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